Cheaper, More Capable AI Models Drive Usage Growth, Fueling the Boom
Read the article: Axios
Major AI labs are racing to cut costs, and early evidence suggests the strategy is working. OpenAI this week released GPT-6 Sol and GPT-6 Luna at prices 50% lower than previous iterations, while Anthropic's new Opus 5.5 costs around 40% less to run than its predecessor. xAI released Grok 4.7 with a similar price-performance pitch, only to see competitors neutralize its advantage within 24 hours.
The price reductions appear to be driving meaningful demand increases. A Citadel Securities report found that falling per-token costs are fueling additional usage and higher overall AI spending, consistent with the economic principle known as Jevons Paradox. Chinese open-weight providers are adding competitive pressure: DeepSeek's newly released V4.1 Flash, which the company says outperforms its prior flagship model on several benchmarks, surged to the top of OpenRouter's leaderboard with a 172% spike in usage. Morgan Stanley views Chinese competition as an additional bullish signal, predicting it will expand overall demand for computing infrastructure. For legal professionals and institutions evaluating AI adoption, declining costs may lower the practical barriers that previously made enterprise AI tools difficult to justify.